
Cups lie. Grams don't.
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If you cook savory food by feel and it works, you may never reach for it. Bakers need it; intuitive cooks might not.
A cup of flour can vary wildly depending on how it's scooped. 120 grams is 120 grams, every time.
It zeroes the scale with the bowl on it, so you weigh only the ingredient — one bowl, many ingredients.
Less so. It's most valuable for baking, coffee, and portioning.